To some, SEO is like a cryptic language, while to others, it’s an artful way of manipulating the flow of web traffic. Words like optimization, backlinks, Google and page rank are used in their daily conversation, while acronyms such as HTML 5 and SERP are tools for advancing the many concepts behind successful SEO.
SEO is a shorthand way of referring to a group of technologies required to make a website rank highly with search engines, particularly Google. The acronym stands for Search Engine Optimization, and there’s no single way of achieving this high ranking. The principle thought is simply to bring visitors to the target website. Visitors equal traffic, and a strong flow of traffic means thousands of people will read the articles on the site, click affiliate links and hopefully push the website even higher up the page rankings. People will link to the website and bookmark it.
Imagine the huge traffic the Microsoft or Apple website draws every day. These are consistently popular sites on the internet, and if a search is entered in Google for either of those terms, the home site for Microsoft and Apple will be right there at the top of the search results. An expert in SEO strives to place their customer’s site just as highly. Only a true master in these techniques will be able to place a website near the top of search results, but even placing on the first page is considered a major achievement.
Before going any further, maybe we should explore exactly why it’s so important to have an optimized presence on the internet. Many businesses use the internet to promote products, and blog owner post articles daily. All of these websites are looking for one thing, and that’s visitors. The visitors buy products, read reviews, leave comments, and purchase services. After all, the internet is simply another marketplace to many. Even lone entrepreneurs need traffic on their websites, depending on quality SEO practices to bring folk browsing through, and clicking on affiliate links. Each click means potential money.
The magic in SEO is in efficient coding using HTML 5, and in providing excellent content. The search engine landscape changes constantly, with adjustments to the Google search algorithm frustrating coders. Perhaps the holy grail of SEO is the search for keywords to drop into articles, words that will attract search bots, leading to excellent search engine results.